Kruger Capital Group is a private investment firm focused on building and growing multi-unit retail and consumer brands. Our firm name was inspired by the Kruger National Park in South Africa, where animals roam free in an expansive, beautiful reserve. When visiting the Kruger National Park, one may drive with a guide that helps identify Earth’s rarest animals in their natural habitat. We at Kruger Capital like to think of ourselves as that guide for the business world. It takes a certain level of sophistication and expertise to identify and grow high potential brands. Kruger Capital strives to be the guide that not only finds tomorrow’s brands, but also helps them thrive.